In the neighborhood of $100, if I recall correctly. Of all the years I have been coming, 2010 was truly the only year that I think it would be a good spend....but even then, it was not all that bad. Well, I guess 03 and 06 were not so warm, either.
In all honesty it's what you make of it. I have several friends who I look up in the staging area. For me it is just not a great spend. For many, since it is carpeted its a great place to stretch out and wait for the start. It has a few hidden potties that the masses cannot get to and does have early access to the start line...though I am not sure that is a privilege on a cold and windy morning.