But is it really the same or is that just the marketing pitch?
That's not really a perfect analogy.
Think of any other second-hand / thrift store analogy. If I buy a Coach handbag from a used clothing store, Coach doesn't earn any more money from it. If I buy a 2-year old Jeep from a used car lot, Jeep doesn't receive a portion of the sale.
I'm disappointed with the way Disney handled the implementation here but the policy doesn't surprise me a bit. These "Membership Extras" aren't perks and benefits to be shared by all...they are incentives to buy points direct from Disney.
When you buy that brand new Jeep Wrangler, typically there are a handful of extras included. You'll get the bound owner's manual to stick in the glove box, maybe a nice set of floor mats and a $1500 manufacturer's rebate. When you buy a similar vehicle from a used car lot, Jeep isn't giving you the bound manual, the floor mats or the rebate.
By virtue of owning the car, you're part of the Jeep Wrangler owners' club...but you did NOT give Jeep any money for that used vehicle so you're not going to receive the same treatment as a customer who did.
Maybe. But it's just an unnecessary move.
By offering the discounts that brought Poly down to effectively $154/month, they roughly doubled sales last month. And. They've extended a similarly valued offer to Oct, so that, even when prices go up to $171, they're still effectively in the $150s.
I just don't see the resale market affecting Poly sales that much.
I bought BCV resale. I knew all about the resale market, obviously, but I bought direct because I wanted Poly.
The pixie-dusted vacationers buying impulse isn't going to be swayed by this, or at least, could have been swayed anyway.
On the resale side, previous owners won't care.
This only affects new, resale owners. If these new rules were in effect when I bought, I wouldn't have bought resale.
DVC isn't just telling potential customers that they don't really count as members, they're telling the very customers most likely to extensively research it and get the message loud and clear.
(And yes, buying BCV resale made me a customer, not a competitor. THAT'S what my $27K Poly contract represents.)
I wouldn't have bought direct as a first time buyer. I wouldn't have bought at all. I only bought Poly direct BECAUSE of my experience with the system that I gained resale.
New resale buyers are prime candidates for addonitis. Disney is alienating new direct customers more than they are attracting them.
Of course DVC COULD make these changes. I just don't think they SHOULD.
I think it's bad business.