Maybe I have low expectations, but I never thought the park ticket discount would be very substantial given the once-per-year fee of $99. If I buy 4 tickets in a year and receive an added $25 each of savings and/or value, I'm break even.The Disneyland ticket discount is MUCH better than I anticipated.
But most discounts are designed to increase revenue for Disney in the big picture.
The “savings” don’t actually decrease Disney’s revenue, depending how it’s designed.
Most discounts are really disguised upsells.
Shifting a guest from a crowded weekend to a less crowded weekday actually helps Disney’s bottom line.
Discounts that encourage people to take more trips, or add days to their ticket, increase revenues and profits.
Imagine they offered for MMB, $25 off park hoppers. That would not cost Disney $25 per person — The guest would feel like they are saving $25 per person. But it would increase the number of people buying park hoppers— and if priced correctly, round increase revenues and profits.
Essentially, discounts that are really an opportunity for Disney to sell you more things.
Disney routinely does “special ticket” types along these lines. A significant perceived savings, based on a very specifically restricted ticket.
Sure DVC could have tried to blow our doors off with some great first year perk and lose a bunch of money on MMB. But that doesn't mean a whole lot in the long run if years 2, 3 and beyond see progressively worse discounts and progressively higher prices.