Definitely not saying that the "deal" doesn't benefit anyone.
If you already were planning on a Sunday to Saturday trip, were already planning on doing waterparks on the weekend days -- Then you now save 1%-10%.
But I dare say the majority of guests were not planning exactly that. For most guests, they would need to change their plans in order to take advantage of this ticket offer. Either add days or take fewer days, adjust weekends/weekdays, etc.
So if you have to contort your plans in order to take advantage of the "deal" -- It's hard to rationalize contorting your plans to save 1%. I'd have trouble rationalizing contorting my plans to save 5%. Even 10% is borderline.
When I heard a new specially priced ticket -- I was expecting a much bigger discount, because this ticket is specifically designed to benefit Disney, even at a much bigger discount. It steers guests from weekends to weekdays, thereby spreading out crowds. It requires a 5 day ticket. So with enough incentive, you'd have people who were only planning on a 3 day ticket deciding to get the 5 day ticket.
I get that Disney is a for-profit corporation. My problem isn't that Disney was "stingy." It's that this is a poorly thought out product. There are a whole host of ways they could have designed this program (and ticket offers), that increase profits for Disney AND increase perceived value for guests.
A flat 20% discount on tickets over 4 days, for example. Or let MMB members purchase Disney Pirate Pass.
Offer MMB members to buy the
Disney Dining Plan at 10% off. (that would definitely increase profits for Disney, it would lead to a lot more dining revenue from DVC members). Refillable soda mugs at 50% off for MMB members when staying on-site.
10% off the price of Premier Pass, subject to availability, for MMB members.
Each of these things would probably actually increase revenue and profits for Disney, while creating a lot of perceived value for MMB members.