When we went 2 years ago, it was $89. It may be more now, not sure. But it was a beautiful album, with lots on 8x10, and 5x7 shots. In addition, if you sign up for the photo album, you are taken to a special area where you get more "one on one" time with the dolphins. My guess is that they do this in order to get better photos. Usually only 10-12 people agree to the photos and you are taken to a separate pool from the other 20-30 people, hence more individual time with the dolphins. I know it it expensive, but it is well worth it. We have wonderful 8 x 10's of me, my husband and my daughter hugging the dolphins, etc. It was great. And you don't have to worry about missing out on the enjoyment by juggling your own camera...