Colleen27
DIS Veteran
- Joined
- Mar 31, 2007
They may make this assumption at their own peril. I sense some reaching their breaking points.
But how much peril is that, really, to Disney?
A weeklong guest pays about $60 per ticket-day. I'm an AP holder living over 1000 miles from WDW and I'm paying less than $40 per ticket-day. A local with an AP pays even less.
A once-in-a-lifetime (or once-in-many-years) spends on souvenirs from their magical vacation. I didn't buy a single piece of merchandise on my last trip and only a pin on the one before. My friend who lives in Orlando might buy a couple things each year, though she likes to shop Character Outlet rather than paying retail in the parks.
A vacationer eats every meal on property (assuming an on-site stay) because it is convenient. I venture off property only very occasionally so I'm more "tourist" in that respect, but I have a TiW so Disney's still getting less for the table I'm taking up than for the table taken up by that first-timer. And locals and DVC owners are even less profitable - they go off-site for cheaper/better food, eat at home, or cook in their villas.
And finally, that once-in-a-lifetime traveler might pay rack rate, or might take advantage of whatever discount Disney is promoting for their stay. I get an AP rate that is usually cheaper than anything offered to the general public, the DVC owner pre-paid for accommodations at a greatly discounted rate, and the local goes home to sleep.
Meanwhile, those less-profitable groups - annual passholders, DVC members, and locals - know the classic FP system inside and out and know which rides are must-dos (and repeaters) and which can be skipped. That's allowed us to have the best possible park experience, often at the expense of less prepared visitors from that lucrative once-in-a-lifetime group who get stuck in the standby lines.
I would argue that from a business standpoint it makes a great deal of sense to alienate some of us loyal, frequent guests in order to fill a bigger percentage of their rooms and park capacity with more profitable, more free-spending once-in-a-lifetime types.