That's why it makes sense to start saving on a regular basis when the child arrives, not wait until the child is a senior in high school. I think everyone decides for themselves what constitutes a priority. We take vacations very rarely (much as I'd like to go to Disney every year), for example, because providing an education for our children is a high priority for us.
but most financial advisors will say that funding a child's education should never come at the cost of not funding/underfunding retirement for one's self. since most people don't come close (if at all) in putting away the minimum amount reccommended for retirement-it's not hard to understand that they may not be activly working on a college fund for their kids.
when you look at some of the amounts people are projecting for the cost of sending their kid to the college of their choice-they can exceed the cost of a home that the parent's purchased early in their lives with the expectation of the pay-off in 30 years occuring before they retire and their income drops. if someone chooses to put their ability to provide for themselves in their later years (and idealy not become one of the parents people complain of in other threads-reliant on their kids to help them get by
) as the priority before or in place of funding their child's college education-i for one can't fault them.