MommyLove
DL fan in California
- Joined
- Jul 21, 2008
- Messages
- 896
It might even be something as simple as before the Internet, they didn't have the capacity to sell all the tickets directly, so they went through wholesalers. But now that they have the capacity and enough experience to trust it, they're happier selling direct and cutting out the middlemen. It may enable them to have more complicated pricing schemes, but that's just one of the benefits they get. They also get customer addresses, more detailed sales data, etc.
I think you're right.