If the goal is to have people in the gift shop and spend more....
put out some good merchandise.
The stuff in there is very boring and bad quality
honestly i wanted to buy something the last 5 times i went and came out thinking that nothing in there is worth wanting...forget about the price...i just didn't like anything.
I agree...but they won't do that...
They went complete Chinese crap from the mid 90s through about 2005...and their profits off merchandise soared due to cheap over head and dirt cheap product cost.
The key would have been NOT to buy the stuff then. It's not turning back.
Then they started to not even differentiate between the different parks and hotels...only WDW 20__ fill in the blank stuff.
Then the piece de resistance...."Disney parks"...because you can't differentiate when your 3 resort areas (bonjour... completely disney owned euro) are only a mere 3,000 miles apart.
Every now and then you see limited things here and there... Haunted mansion or small world for example...
And they have tinkered some with Bringing back resort specific apparel - but that seems to be a vacation club thing... As they won't generally touch the year/non specific stuff.
Need more sad history? Try to think back of the stores at world showcase in EPCOT in the 80s or 90s...and look what you see now.
Or my favorite - days of Christmas - once an awesome place that is now half empty and repetitious Disney stuff within the store itself.
I would gladly buy $60 radkos... And with it some Disney stuff. They probably made a little off the licenses stuff and alot off the Inhouse product.
Now they don't make a cent.
Boy...now I'm depressed again.