You know, I realize this is an easy space filler, but I think there would be far more interest if they did early pencil test type previews well before the traditional marketing machine starts. It would be more special as an attraction. Presently we walk by thinking 1) we can watch a preview on our ipads and 2) we'll eventually see the movie (or not).
As I type this I realize that these films don't really have pencil tests any more, but some sort of "what we're working on now" feature would be cooler.