Disney will never, ever, be crassly in-your-face enough to say to people "hey, want to dodge the 150 minute wait for FoP by paying $75 per person right now"? However, they have and will continue to be perfectly happy to monetize FP access, while being clever and subtle enough that even now people are wondering on the internet whether Disney will ever decide to monetize FP access. Take the AK Ultimate Nights of Adventure tour, which we did a few years ago at a cost of $250 per person and included FP access to both the Pandora rides, along with KS, EE, Dinosaur and Rivers of Light, and also a light meal. Hint: people are not paying $250 for a light meal and the chance to make small-talk with a friendly tour guide. Let's say the meal is worth $10, in which case everyone on this tour is effectively stumping up $40 per Fastpass. Disney just loves the positive PR of benevolently dispensing "free" Fastpasses while cashing in on FP access via tours, EMM, the Frozen dessert party, and so on. In particular now that EMH has been abolished I wouldn't be at all surprised to see paid EMM being ramped up in the future.
Perhaps. I certainly agree with you that Disney has been very good at hiding its monetizing of fastpasses. Even the club level extra fastpass "trial" program was never publicly acknowledged on the website. This would be a change of pace, with the potential for leaving a bad taste in a lot of people's mouths.
But so long as Disney continues to give away 3 free fastpasses to everyone (and to market that extensively), I think they can couch the impulse purchase option as an extra perk available to everyone on equal terms. (Never mind the fact that only a very few could actually afford to cut the longest lines.)
The option would always be there on the Genie app. They wouldn't need to waive it in your face.
In my imagining, most of these fastpasses wouldn't cost all that much--maybe $10 to skip a 30 minute line at HM or PotC. And there would be times when just about all of us would appreciate having that option.
From Disney's point of view, this is free money. The key is to set the amount just high enough that it won't meaningfully affect the wait in either the fastpass line or the stand-by line. (If too many people take advantage of it, the fastpass line will swell, which, in turn, will slow the standby line as well.)
As I speculated before on another thread:
Imagine a hot afternoon in a very crowded Animal Kingdom. The posted wait for FOP is 140 minutes. The Genie app offers the opportunity to skip the line and jump right into the fastpass line for, say, $75 per person. Obviously, most of us couldn't afford that, and couldn't justify spending $300 for less than 5 minutes of family entertainment even if we could afford it. But that's the point, Disney doesn't want everyone to jump at the offer. That would be a disaster. Disney just wants a handful of people to do it.
I can imagine lots of families that would.
For instance, the very wealthy family who are already dropping well over $10,000 on their club level vacation with signature dining galore. At that point, what's another $300? If you make $2 million a year, it really is just a rounding error.
Or imagine any number of situations involving families that could afford this, though it would be a pretty big hit. Before heading to Disney, most of them would likely scoff at the idea of doing this. But when the moment actually presents itself . . .
Maybe the family has heard about how great this ride is, but they weren't able to get fastpasses. Or maybe they fastpassed it once, and loved it so much that the kids are dying to do it again. It's hot. The kids are melting down. The line is interminable. Mommy realizes how happy it would make the kids to tell them they get to skip this line. Plus, that would then free up two hours to go on other rides. "Hey, we're only here once (or once a year, or whatever), let's just throw caution to the wind. When you think about the other rides that we will get in, that we otherwise wouldn't have because we would have been waiting in the FOP line, it's actually kind of worth it!" Or maybe Daddy has had it up to here with the heat and the crowds and the rides, and the last thing he wants to do is to stand there dealing with whining kids for two plus hours. He knows that, with one click of the thumb, he can be sipping rum in the air conditioning in Nomad Lounge in just a few minutes. Et cetera.
People are wiling to spend crazy amounts of money at Disney, even if they are otherwise frugal in their real lives. Just look at the restaurant and merchandise prices! Especially at the spur of the moment. Especially when the alternative is a long and tedious line.
If a few dozen people are pulling the trigger every hour---multiplied by all of the rides in all of the parks, with price points for each ride dynamically adjusting to entice just the right number of guests, no more, no less---that's hundreds of thousands of dollars flowing into the Disney coffers every day. At no extra cost to Disney. Indeed, it frees up these high rollers to go spend even more money in restaurants, bars, and stores.
Of course, I could very well be wrong. I usually am. But I definitely wouldn't write this off so confidently.