Long article. Some of it is below...
Muppet*Vision 3D Should Be a National Heritage Site
Note: This story was originally published on July 17, 2024. On August 10 at Disney’s biannual D23 Expo, Chairperson of Parks and Resorts Josh D’Amaro announced plans to open a Monsters, Inc.–
themed land called Monstropolis in Disney Hollywood Studios park at Walt Disney World, with construction starting in 2025. On August 13, the Wrap reported that Disney pulled concept art at the last minute before the presentation that would have more explicitly hinted at Monstropolis replacing the current Muppet-themed area of the park. In light of this information that places Muppet*Vision 3D under imminent threat of annihilation, we are republishing this story.
Oh, also, if anyone at Disney is reading this: Right now, DHS has a crowd-management problem. There are not enough fully operational attractions, not enough all-ages attractions, and not enough streetmosphere performers or shows to adequately handle the park’s crowds. There is simply not enough to do. As it stands, this is a half-day park. Destroying a great all-ages attraction to build another coaster will do very little to solve these problems. It makes more sense for you to build Monstropolis in an unused area like the Launch Bay or Animation Courtyard, even if it costs a bit more. You’ll end up with two attractions instead of one, which is better stretching of your dollar in the long run. Okay, thanks for hearing me out. Love your work.
Sounds cute. But why is any of that historically significant?
For all its Muppety silliness and mirth, Muppet*Vision 3D is also a site of remembrance, and maybe even pilgrimage, because it was the final project Jim Henson directed before his death at age 53 in 1990. It was also one of his final performances as Kermit, as well as the Swedish Chef and Waldorf, the latter of which is rendered animatronically in the audience, roasting the show from his usual opera box. It’s already accepted practice for landmarks related to great artists and writers to be registered as official historic places, from Walden Pond to the Florida Keys’ Hemingway House to James Baldwin’s Upper West Side apartment building to, naturally, Walt Disney’s childhood home and the small garage that he used as his first makeshift animation studio.
Henson is a figure we as a nation can agree is one of the most culturally significant creators of the 20th century. His Muppets are as timeless as Disney’s own inventions, and
Sesame Street plays an outsize role in the history of American education and broadcasting. He’s as worthy of a landmark as any of our great auteurs. With the Muppets, Henson invented an entirely new genre born out of centuries-old traditions of puppetry. Muppetry is a great American art form. Like jazz!
Also, working with Disney kinda sorta might have killed him, and his death shall not be in vain!
Wait, what?
Muppet*Vision 3D was just one of many Muppet attractions that Michael Eisner had planned for MGM Studios when it first opened in 1989. At the time, Henson was
in negotiations with Disney for a $150 million acquisition of Jim Henson Productions, which would have also locked Henson into a 15-year creative contract with the company. As the new year began, Henson filmed the attraction, as well as a
The Muppets at Walt Disney World TV special, all while continuing negotiations with Disney. Between media appearances, recording sessions, and negotiations, Henson fell ill but decided to push through it until he was hospitalized with breathing issues.
He died on May 16, 1990, due to organ dysfunction from untreated strep throat. His close friend and longtime collaborator Frank Oz
told the Guardian in 2021, “The Disney deal is probably what killed Jim. It made him sick.” According to Oz, “Eisner was trying to get
Sesame Street, too, which Jim wouldn’t allow. But Jim was not a dealer, he was an artist, and it was destroying him, it really was.”
That’s so sad.
He was too pure for this cruel, capitalist world. While we’re on the subject, nothing will ruin your day quite like watching
Henson’s memorial service.
How would this even work?
This is the tricky part. It will already be an uphill battle to convince the government that Muppet*Vision 3D is worth being marked for the National Register of Historic Places;
generally, although not
officially, a property should be at least 50 years old, and this one is 33. I do think Henson’s contributions to 20th-century education and entertainment qualify this property, which fuses his art and his legacy, as being worthy of exceptional status. A case could even be made that this nomination would bring the National Register of Historic Places positive press and public interest, since it would be such a high-profile and widely appealing entrant (versus yet another old church or schoolhouse).
The real challenge will be in convincing Disney that this would serve the company. The owners of a property don’t have to be the group that files its nomination with the register … but they do have
ultimate veto power against a nomination. How can we convince Disney that this would be beneficial, even if it doesn’t directly translate into profits?
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Point out how this helps its “legacy” branding: Disney is a legacy media brand and
loves to play into that. For example: its sepia-toned 100th-anniversary production logo of
Steamboat Willie and the “Partners” statue in a number of its parks showing Walt and Mickey holding hands. As long as it can coast on legacy, or at least point back to it, it has some wiggle room to do things that are less creatively ambitious and more nakedly cynical in the present. The Walt Disney Family Museum in San Francisco is another site where Disney reinforces its cultural legacy, despite not owning or operating it. It’s an example — like the National Register — of how an outside organization can symbiotically serve Disney’s reputation and brand identity.
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Appeal to its hunger for prestige: Disney has long chased prestige in nearly every sector in which it operates, from the lofty classical aspirations of
Fantasia, to its courting of Julie Taymor in their theatrical division, to its numerous Oscar nominations over the years. This extends to its Parks and Resorts division, where, under Michael Eisner, it
sought out acclaimed architects with
distinct aesthetics to design its properties. To have an attraction recognized by the National Register of Historic Places would be to give one of its theme parks a true imprimatur of cultural significance in a sort of high-falutin’, self-flattering way.
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Convince Disney it’s a cheap park improvement: Disney’s Hollywood Studios park is in a bit of a tough position at the moment. Crowd dispersal is a huge issue, with new attractions like Toy Story Land and Mickey and Minnie’s Runaway Railway not adequately eating up massive influxes of crowds, particularly when the malfunction-prone Rise of the Resistance is down. The
Star Wars area, Galaxy’s Edge, is not fleshed out as lavishly as was planned, because so much of it was kept behind the Galactic Starcruiser paywall, which is now closed. The media cycle surrounding the registry of one of the park’s least-busy attractions as a site of National Historic significance would be an extremely cheap and cost-effective way for Disney to give the park a boost: Host an unveiling ceremony for the plaque; perhaps air a live ABC special surrounding it; launch new, nostalgic, ’90s-tinged merch to tie into it; and maybe introduce a
“streetmosphere” Muppets show in the courtyard to eat up crowds. All for millions less than it would take to actually build a new attraction or overhaul an existing one.
I’m scared that the Muppets are currently in a hostage situation at Disney. I’m scared this very unique attraction, which has nothing quite like it in the whole of America, will get a cheap and easy reskin as an
Encanto singalong show or an
Inside Out 2 revue. With the Muppets, Henson created a cast of characters as central to American pop culture as those from Looney Tunes, Peanuts, or Disney, and Muppet*Vision 3D is like their Sistine Chapel. If anyone reading this works at Disney or knows who I should be writing letters to in the government to make this happen, that would be great.