SleeplessInTO
DIS Veteran
- Joined
- Jan 22, 2019
- Messages
- 1,745
I don’t see this happening for quite awhile. When someone mentions they’re traveling for leisure, the standard responses I see range from “you’re selfish” to “you’re killing my mom/grandma/best friend who is a nurse”. I don’t think most people are even sharing their travel plans anymore out of fear of judgment, let alone doing referrals. (Doesn’t mean they aren’t still going. They’re just hiding it!)Other businesses have marketing practices that include encouraging customers to refer a friend or to post positive comments on social media. I don’t think Disney has had to think that way before. They should be doing a push to their post-reopening guests to make sure they let friends and family know they went and came back alive and well and saw the safety practices in effect. Word of mouth is still effective marketing. Maybe a discount on a future stay if family or friends act on a guest referral.