First off - you have to make an appt to come in. Your daughter has to look on line and pick the dresses she wants to try on prior to coming in and save them in her on line account. When you come in there are hundred of people milling about - the line for the fitting room (there are like 30 of them) is where you spend all your time. When your princess gets to try it on, mom gets to go stand at the velvet rope area to see your girl, (my girl was a competitive cheerleader, same concept with the ropes. when your team is up, you get to stand in the front, so don't fret that you're not at the front - moms will move when their girl is done) There are hundreds of dresses on the "floor" too so if the one your girl chose on line, its to her liking, she can try on one of those. I seem to think that the daughter can't leave the fitting area or they lose their spot and its up to mom to look for something their kid might like. Hilarious if you're like me and my girl. If I love it, she hates it, so I was looking for dresses for her that I HATED. LOL This dress shop is in a random part of the city, in a strip mall and has about 7 storefronts - people come from really far away to experience this, they stay downtown and drive to Peaches. I like that they keep a list of of high school and who's wearing what and will not sell same dress to same school. To be honest, there are sooooo many to choose from, I can't even imagine two girls picking the same dress, but I'm sure it happens.