The alice dress is absolutely adorable! It costs $45 at the parks. We found it at the toy store in England, the emporium at the MK, World of Disney at DTD, and the shop in GF. It has "alice" embroidered on the apron.
I loved the costume so much, but couldn't talk my daughter into being it for halloween (she had already decided what she wanted to be). But I had a brainstorm and decided that she could be alice for her birthday and have a tea party, unbirthday (for the guests) birthday party. She loved the idea and it gave me an excuse to buy the dress!!!
If you want to see what it looks like, search for "Disney alice costume" in Ebay. There are ususally a few for sale. The park dress has "Alice" embroidered on the apron.