Abercrombie and Fitch does not want their brand on fat people

[momontheright]

I don't have kids and I agree!! Love the preppy style on kids, super cute. But those bikinis? I don't know about that. I heard they used to sell thong underwear in their girls section (not 100% sure on this...I worked at grown up Abercrombie in college and this was after that).

I have not seen them but my daughter still gets her undies from Justice because she loves their yoga type boyshort ones. She does however have a few friends who have thongs underwear and I wonder what the heck their mothers are thinking or where they purchased them from. If I had my way she would still be wearing monogrammed undies with eyelet lace around the leg.

 

[woodkins]

I have not seen them but my daughter still gets her undies from Justice because she loves their yoga type boyshort ones. She does however have a few friends who have thongs underwear and I wonder what the heck their mothers are thinking or where they purchased them from. If I had my way she would still be wearing monogrammed undies with eyelet lace around the leg.

Mom of a ten year old & I have to say I don't get what the issue of a thing is...no one is seeing it so what does it matter the type of underwear? My daughter has VS cheeks tees and things and prefers the thing as it doesn't give her a huge wedgie during gymnastics and cheer practices. The only person who knows what is under her clothing is her (and me).

 

[MarineVet]

Just a basic question here, my kids are way past the tween or teen stages and I am way out of touch I guess. Thinking back to my days at that age, there were not very many outright obese kids but most of us girls were a size 6-10. We wanted those budding curves to our hips and thighs and bustline.

I have heard about the modern pressure for young girls to be very thin. Why is NOT being that thin so abhorant? Health can't be the answer at that age, not for 12-16 year olds who are physically fit but just a larger size.

 

[Embel]

Interesting decision in a country that is reportedly battling a childhood obesity problem.

I predict that the business will fail, but at least he'll be the coolest ex-CEO around.

 

[momontheright]

Mom of a ten year old & I have to say I don't get what the issue of a thing is...no one is seeing it so what does it matter the type of underwear? My daughter has VS cheeks tees and things and prefers the thing as it doesn't give her a huge wedgie during gymnastics and cheer practices. The only person who knows what is under her clothing is her (and me).

I just find it inappropriate for my daughter to wear them with normal clothes. I can see wearing them for a certain reason like with leotard but on a regular basis not for us. My daughter is on a level 4 competitive cheer team and she does some pretty intense flying and tumbling and never has had a problem with getting a "wedgie" with her boy short yoga style undies so until it beomes an issue we will skip the thongs.

 

[Jey12]

I don't really care what the target customer is for A&F. Every smaller type of store like this has a target customer base they are trying to reach, and of course that will exclude people. My problem is what the CEO is saying and the message he is sending to young children. I find it wrong on many levels and counterproductive to the anti bullying movement in schools. Before hearing his feelings on why they offer the sizes they do I wouldn't have had an issue with DD wanting clothing from here. Aside from the smell of the store. But after hearing this my money will never support a company who wants to embrace and market this type of a message.

 

[descovy]

Stupid business decision.

1st coming out like an overgrown teen with that attitude. Because you know the "cool crowd" totally respects the over 30 crowd talking/acting like a teenager

Then make the clothes super small, so that only the junior high crowd can fit into them. Yeah, because every cool 17year old wants to dress like a 12 year old.

 

[cheer25mom]

I don't really care what the target customer is for A&F. Every smaller type of store like this has a target customer base they are trying to reach, and of course that will exclude people. My problem is what the CEO is saying and the message he is sending to young children. I find it wrong on many levels and counterproductive to the anti bullying movement in schools. Before hearing his feelings on why they offer the sizes they do I wouldn't have had an issue with DD wanting clothing from here. Aside from the smell of the store. But after hearing this my money will never support a company who wants to embrace and market this type of a message.

Same here. They won't be getting any more of my money!

 

[A_Princess'_Daddy]

My sister has met him in person she managed a high volume American Eagle store and he came it with an entourage. She said he was rude and really arrogant. Maybe he didn't think she was one of the cool kids

Lisa

I'm not trying to name drop, but I've worked with him a few times in my line of business and he is most certainly NOT a pleasant person (and yes, he has had way too much work done). I'm definitely not a "cool kid" but I was making him a whole lot of money (we were creating an investment syndicate and he was a substantial investor), so you'd think he would have at least been polite. Unfortunately he was probably the second biggest jerk with whom I've ever had the displeasure of working.

Ironically, I wore A&F in high school in the mid-1990s and don't recall them being particularly cool back then (they were like Eddie Bauer or Gap, as I recall). I just liked their clothes, along with J Crew's. I haven't been in a store since I was 22, and doubt I'll have a reason to be anytime soon.

 

[threeboysmom]

I have not seen them but my daughter still gets her undies from Justice because she loves their yoga type boyshort ones. She does however have a few friends who have thongs underwear and I wonder what the heck their mothers are thinking or where they purchased them from. If I had my way she would still be wearing monogrammed undies with eyelet lace around the leg.

I don't get the thong thing?? Granted, I don't have daughters, but what is so wrong with wearing thongs?

Most females I know, including myself, wear them to eliminate panty lines, not to be "sexy" - nobody knows what I have on underneath my clothes except for ME...

 

[marcyinPA]

The brand seems to be trendy in the upper elementary and middle schools here. Once they hit high school, nobody wears that crap anymore.

My boys (8th grade and 12th grade) won't wear it anymore. They don't like any brand plastered across their chest. I only ever bought off clearance, but I have stacks of Hollister stuff that they won't wear.

I personally hate the stores- both of them. Loud, dark and stinky. And carrying their bag with the half-naked models is downright embarrassing.

The guy is a tool- and probably will run the company into the ground after this publicity.

 

[robinb]

I don't get the thong thing?? Granted, I don't have daughters, but what is so wrong with wearing thongs?

Most females I know, including myself, wear them to eliminate panty lines, not to be "sexy" - nobody knows what I have on underneath my clothes except for ME...

Why does a 10-year old have to worry about panty lines?

 

[declansdad]

I have no idea, I didn't go search out his picture. I don't care one iota what he looks like or what his weight is.

You seem to have no problem making comments about overweight people on other threads.

 

[DopeyDame]

I'm not trying to name drop, but I've worked with him a few times in my line of business and he is most certainly NOT a pleasant person (and yes, he has had way too much work done). I'm definitely not a "cool kid" but I was making him a whole lot of money (we were creating an investment syndicate and he was a substantial investor), so you'd think he would have at least been polite. Unfortunately he was probably the second biggest jerk with whom I've ever had the displeasure of working.
.

You have to spill it! Who was the #1 biggest jerk?

 

[momontheright]

I don't get the thong thing?? Granted, I don't have daughters, but what is so wrong with wearing thongs?

Most females I know, including myself, wear them to eliminate panty lines, not to be "sexy" - nobody knows what I have on underneath my clothes except for ME...

Like I said earlier it is just not for my 12 year old and I do feel that it adds somewhat to the over sexualization of pre teen girls by our society. Plus there are tons of new styles that eliminate panty lines so if it were a panty line issue I would have her try those. She has never has a problem with with panty lines or wedgies with her boy short yoga style ones so we will stick with those.

 

[superme80]

I tried to shop there when I was in high school, when I was a size 6. But silly me! I didn't know they didn't want ethnic people shopping there. It was honestly the rudest experience I have ever had shopping.

 

[Elinor Dashwood]

The brand seems to be trendy in the upper elementary and middle schools here. Once they hit high school, nobody wears that crap anymore.

My boys (8th grade and 12th grade) won't wear it anymore. They don't like any brand plastered across their chest. I only ever bought off clearance, but I have stacks of Hollister stuff that they won't wear.

I personally hate the stores- both of them. Loud, dark and stinky. And carrying their bag with the half-naked models is downright embarrassing.

The guy is a tool- and probably will run the company into the ground after this publicity.

I think Hollister and Abercrombie are the same company.

My DD loves the Hollister stuff, mostly the shirts. I don't like the bags either! Scantily clad dudes, really? My DD actually colored a shirt onto him because she thought it was ridiculous.

The CEO sounds like a prepubescent fool. He wants his clothes to be worn by the cool kids? Who says that? I'd hope not a full grown man for pete's sake. I'll bet there are a few A&F executives who are freaking out today over his thoughtless, immature statement.

 

[robinb]

I think Hollister and Abercrombie are the same company.

Crap. I just looked that up and you're right. Ambercrombie & Fitch also owns Gilly Hicks. My DD doesn't wear A&F much, but she likes Hollister (and the "naked boy" bags as I call them) and Gilly Hicks is on her horizon. Ugh. She too is a tiny little thing (size 1 at Hollister) and it's hard to find places that have clothes that fit her.

 

[marcyinPA]

I think Hollister and Abercrombie are the same company.

My DD loves the Hollister stuff, mostly the shirts. I don't like the bags either! Scantily clad dudes, really? My DD actually colored a shirt onto him because she thought it was ridiculous.

The CEO sounds like a prepubescent fool. He wants his clothes to be worn by the cool kids? Who says that? I'd hope not a full grown man for pete's sake. I'll bet there are a few A&F executives who are freaking out today over his thoughtless, immature statement.

Yeah, they are. We don't shop at either anymore.

Now, if something bad comes out about American Eagle, we are in trouble. 90% of my boys' clothing comes from that store.

 

[JosieCat]

I am glad that both my kids seem to gravitate towards Hot Topic, especially since they started carrying some Disney shirts for girls...and don't mind carrying them in XL.