75 employees laid off at Pixar, including the director of Lightyear

[DefnotDLav]

That's what you fail to understand about this. They see this as a problem for them. Most bud light drinkers are heterosexual males 35+ who are raising kids. They see a trans person who was born a male dressed up and pretending to be a 6 year old girl named Eloise, and now that person has a paid sponsorship from a beer brand they have been loyal to since college. They see this as a challenge to their way of life and beliefs.

What about the gay bars that no longer carry Bud Light due to the companies improper defending of Mulvaney in their eyes. Should they instead be working on an "actual problem" as well?

Both sides are boycotting Bud Light now, so are both sides wrong?

The bolded is the real issue here. Anyone who sees this as a challenge to their way of life or beliefs needs to do some serious inward looking. If they are capable.

 

[PolymerSkywalker]

The bolded is the real issue here. Anyone who sees this as a challenge to their way of life or beliefs needs to do some serious inward looking. If they are capable.

How about the gay bar owners that have banned bud light? Them too? Should they look inward?

 

[DefnotDLav]

How about the gay bar owners that have banned bud light? Them too? Should they look inward?

Anyone who got triggered and felt a personal challenge to their way of life by an advertisement needs to do some real soul searching.

Do you agree?

 

[mdmost]

A 25% market share loss and $20+ billion dollar stock valuation loss is simply a massive news story. There will literally be marketing classes taught about this. It will go down in history as one of the biggest marketing missteps in 50 years. it is on par with the New Coke fiasco for Coca Cola in the 80s. I am simply baffled that people don't understand why this is newsworthy.

I don't think anyone is saying it isn't newsworthy. We just don't see at newsworthy for the same reason you do. We see it as a massive overreaction to one influencer marketing attempt that wouldn't have gained much traction with the people boycotting until it was picked up by the usual outrage merchants. I liken it to the new outrage about Target and pride merch when they've been doing that for 10 years.

It is not on par with New Coke because that was Coca Cola fundamentally changing the actual formula of their product to try to compete with Pepsi based on a flawed consumer sentiment model (a blind taste test). Bud Light did not set out to alienate their audience. They set out to try to gain new markets, which is apparently pretty unacceptable to their "core audience". Perhaps they should've realized just how insecure their audience was.

 

[nancipants]

They see a trans person who was born a male dressed up and pretending to be a 6 year old girl named Eloise, and now that person has a paid sponsorship from a beer brand they have been loyal to since college. They see this as a challenge to their way of life and beliefs.

But why do they care if someone is trans or not??? What you are describing is bigotry, plain and simple. (It's also not an accurate description of trans people, but I digress.)

 

[PolymerSkywalker]

I disagree, the failures are very similar because they had the same root cause. The companies did not understand their customer base. Coke thought their customers wanted something that tasted more like pepsi, and boy were they wrong. Bud light thought their customers wanted marketing that involved a trans individual who made fun of March Madness, and boy were they wrong.

The #1 rule of Marketing is Know Your Customer. Both companies failed in understanding this rule.

 

[PolymerSkywalker]

Anyone who got triggered and felt a personal challenge to their way of life by an advertisement needs to do some real soul searching.

Do you agree?

If you agree that the gay bar owners are held to the exact same standard on how Bud Light has kind of abandoned Dylan. You can't have it both ways! Either the actions are a legitimately perceived as a challenge to ones way or life or not, you can't stick up for the bar owners, but say the existing bud light customers have no right to boycott.

It's the exact same reaction, but from two different perspectives.

 

[mdmost]

I disagree the failures are very similar because they had the same root cause. The companies did not understand their customer base. Coke thought their customers wanted something that tasted more like pepsi, and boy were they wrong. Bud light thought their customers wanted marketing that involved a trans individual who made fun of March Madness, and boy were they wrong.

The #1 rule of Marketing is Understand Your Customer. Both companies failed in understanding this rule.

It was targeted marketing. Companies do it all the time. It wasn't meant for a mass audience. Not every bit of advertising is meant for a mass audience, certainly not an Instagram marketing campaign where they made one can for one individual to try to gain more of that individual's demographic. They didn't have a huge marketing campaign that stated "Bud Light, the beer for transgender people". And yes, they should've known in advance just how insecure their core audience was that they couldn't handle this one small targeted campaign.

 

[starlite_]

Quick reminder that clicking that ignore button on bigots' ppl who display bigot behaviour profiles makes the forums so much nicer. Let them yell outrage into the void.

 

[mdmost]

Let's not name call. That's how these threads get locked.

 

[starlite_]

Let's not name call. That's how these threads get locked.

Should I say "transphobes' profiles" instead? "Ppl who engage in bigotry"? I am not naming anybody or calling anybody anything. It's just a PSA.

 

[PolymerSkywalker]

The tolerant and accepting left at its finest on display here. You are not tolerant or accepting at all of others that don't believe lockstep with you. If you and I discussed 50 random topics in popular culture we would agree on 45 of them, I can assure you we are way more similar in thought than you think.

What could we possibly learn from healthy debate with a broad range of opinions being civilly discussed?

The moment I challenge you to think about something from a different perspective, you resort to calling me a name.

 

[nancipants]

The tolerant and accepting left at its finest on display here. You are not tolerant or accepting at all of others that don't believe lockstep with you.

What could we possibly learn from healthy debate with a broad range of opinions being civilly discussed?

The moment I challenge you to think about something from a different perspective, you resort to calling me a name.

Still waiting for an explanation of why having diverse characters in a movie is a left-leaning agenda, and why 35+yo heterosexual men don't like drinking the same beer as trans people.

 

[DefnotDLav]

If you agree that the gay bar owners are held to the exact same standard on how Bud Light has kind of abandoned Dylan. You can't have it both ways! Either the actions are a legitimately perceived as a challenge to ones way or life or not, you can't stick up for the bar owners, but say the existing bud light customers have no right to boycott.

It's the exact same reaction, but from two different perspectives.

I don’t get why a simple yes or no would be so hard….

I’ll take the above answer as a “maybe”

You should be able to agree or not without knowing or qualifying it with what I agree with or don’t… Kind of telling

 

[Moliphino]

The tolerant and accepting left at its finest on display here. You are not tolerant or accepting at all of others that don't believe lockstep with you. If you and I discussed 50 random topics in popular culture we would agree on 45 of them, I can assure you we are way more similar in thought than you think.

No, you just can't be tolerant of intolerance without then being intolerant yourself.

 

[PolymerSkywalker]

I have explained my thoughts on both of these in a respectful manner to you, but you just don't like the answers. Either real or not, both are perceived as a challenge to the ideals that those individuals hold dear.

Exactly the same thought the bar owners are having when seeing Bud Light run away from the Mulvaney campaign. It's the same thought from two drastically different points of view, but you are unwilling to admit that.

I am very comfortable discussing topics with people that don't think identical to me. I don't claim to know it all, and I plan to be learning and improving until I pass away.

 

[Disney Bobby]

The problem is, as was brought up, is that people truly believe they are in the middle of a war. They think if they give an inch they will lose. It's this win/loss attitude that's kind of infected our public discourse on an array of things.

It's called a culture "war" for a reason. The real problem for you is that the other side decided to finally push back. One side has always treated it as a war. And compromise is always the best solution, but nobody is happy with that anymore. Once someone compromises, the other side takes it and then comes back for even more compromise, until they get everything they want. That's not compromise.

Like Ruth Bader Ginsburg said, when asked how many of the seats on the Supreme Court should be filled with women. Her answer. All 9 of them.

 

[HokieRaven5]

It's the same thought from two drastically different points of view, but you are unwilling to admit that.

One group showed intolerance, the other reacted to siding with intolerance.

 

[BrianL]

Anyone who got triggered and felt a personal challenge to their way of life by an advertisement needs to do some real soul searching.

Do you agree?

Honestly, yes. Being outraged about the outrage or lack therof is also pretty counter-productive.

 

[DefnotDLav]

I have explained my thoughts on both of these in a respectful manner to you, but you just don't like the answers. Either real or not, both are perceived as a challenge to the ideals that those individuals hold dear.

Exactly the same thought the bar owners are having when seeing Bud Light run away from the Mulvaney campaign. It's the same thought from two drastically different points of view, but you are unwilling to admit that.

I am very comfortable discussing topics with people that don't think identical to me. I don't claim to know it all, and I plan to be learning and improving until I pass away.

I mean, to be fair you are dodging some things.

But I agree. Best to move on. It’s apparent we are on different levels here.