I had a long conversation with Yvonne Chang last week. On the 1/19 restrictions, her comments were:
1. The POS does not guarantee that DVD would build any future resort. Nor does it guarantee access to any future resort.
2. DVD could legally choose not to add Riviera and future resorts to the network, and not let anyone trade into Riviera.
3.
DVC chose to grandfather all existing owners because they care about all members.
4. The trade agreement is equal. Direct buyers from both sides can trade, but resale buyers from both sides cannot trade.
Therefore the trading terms are legal; compliant with all statutes.
I asked how the trading would be facilitated. Will Riviera owners trade through BVTC like current owners? Will there be a separate trading entity? Or is trading at Riviera completely separated out from the Riviera deed and is a direct purchase perk?
Y: [circuitous argument offering no clearcut answer]
5. Y stated that it's members (rather, potential buyers?) who demand the differentiation between the products. "The incidental benefits have already be taken away. But members still ask us, what do I get more, when I buy direct? We care about all members, that's why we choose to grandfather existing members. But it's members that ask for some of these differences."
Guys, we are the problem. We necessitated further differentiation of the product by continuing to buy resale after they took Disney collection and membership extras away.
I didn't understand how it could be worth Yvonne's time to speak with each of us individually. I think I have an answer for that. They are treating these calls as surveys (I want my $25 free GC for participating!). Just as the board members are communicating and sharpening our inquiry, Yvonne is working on refining DVC's messaging.
I think the reallocations was a case of somebody deciding it'd be a "legal" way for their department to hit the 10% increase target. They didn't anticipate the backlash and quickly retracted it. They're probably looking for new work.
The 1/19 restriction was possibly a similar situation. They relied on part of the POS - no guarantee of access to any future resort - to deny everyone access. Then dish out the trading as a direct purchase perk to differentiate the product. Yvonne presented it as: "We had to, to differentiate the product. We don't want to hurt existing members". Once again they probably hadn't thought it out fully or anticipated the response from the membership.
I'm not personally upset about the restrictions - it's just business. We didn't factor in the ability to recuperate any of the initial purchase cost. So my family's not really affected. I'd even consider purchasing a few extra points at an Epcot resort.
However, regardless of our individual circumstances, everyone with an interest in the recent changes should write to DVC. I do believe that Disney places a monetary value on good will and branding. Our feedback could possibly be worth something.