I find KJV difficult to read, so I prefer the NIV for study purposes. If I'm reading through Scripture, I like the New Living Translation, but it's hard to memorize Scripture verses from it since it reads like everyday conversation. I prefer the New American Standard translation for Scripture memory. I want to get a new Bible with my married name embossed on the front (after 3 years of marriage I suppose it's about time, LOL), and I'm deciding between the NIV and the New American Standard translations.