False. Their end goal, like all companies, is to make money. However Disney's approach has always been to make money by making lifelong customers, and they do that by going above and beyond to make guests happy.
We're not in disagreement - I'm just farther down the road. Your point was that Disney wants to make content return customers. My point is that they want to make money. Generally a good way to make money is to have content return customers.
False. Their end goalSecondly, nothing about the reinforcement of these Fast Pass times helps Disney's bottom line so it's moot anyway. My point was that they obviously made this decision for a good reason, as needlessly annoying guests only hurts their bottom line.
You cannot assume that "they obviously made this decision for a good reason". Big successful companies make mistakes all of the time in product design and in marketing (new coke?). You can say that they
believe they made the decision for a good reason - that's different.
False. Their end goalWhatever caused them to make this decision obviously has been deemed more valuable and important that the possibility of a few lost customers who overreact and cancel trips over this.
I agree that it's most likely that they made a change because they feel it adds value, but it's just common sense that when you have a segment of your customer base that is happy with a product, and you're changing that product, that you should explain why the change is necessary or improves the product. This helps the consumer to understand the company perspective and be more accepting of the change. Disney gave us nothing other than rumors of x-pass. Marketing 101 tells you to get out in front of the issue.
False. Their end goalThey very likely have both. That doesn't mean they're ready or need to make it public yet. There is a downside to announcing things too early.
I'm not looking for explicit details of the program, just a company statement that says - "we needed to make this change because...". What we have now is all rumor and speculation. From my experience, when making a major change it never hurts to give a few reasons. We're all speculating this is because of x pass but wouldn't it be nice if Disney told us so.
False. Their end goalThe part that bothers me is that this would even need explaining. As long as you understand the core goal of a fast pass you'd know why reinforcing these times will improve things, even if there was no next gen plan in the works.
As I've said many times, the old system worked quite well and didn't need to be fixed. I do understand the core goal of FP - to get people on rides without waiting. The true goal of it corporately is that when they wait in lines they don't spend money in the park.
We could go July 4th week, ride headliners multiple times, ride all day and NEVER wait in a line more than 30 minutes - that's a pretty exceptional system.
As a happy return consumer of Disney, it seems like a good idea to let me know why they are changing something that I perceived to work extremely well and that was not broke.
You cannot control the distribution of something if you have one broad open window.
Sure you can - distribution is limited by the number of FP available (they set the supply number), and demand for those FP. Supply and demand have nothing to do with return windows.
False. Their end goalI have to ask then, would you be understanding if the "concrete" explanation was them releasing a statistics report that showed that wait times were negatively effected by the abuse of the return window? That's the only thing I can really see being concrete, and realistically they would never release anything that implies that something was going wrong at Disney.
Yes, if they have statistics that show late returns affected wait times, then why not release that?
False. Their end goalPersonally I don't even think the next gen system needs to play into this. Fast Passes were born with a specific goal, and the lax rules negate this goal, so they've tightened down on it. That's totally independent of anything they might do in the coming years.
This is wrong - there are a zillion threads out there that illustrate how late usage has no impact on wait time. I have a post earlier in this thread that does this as well, so I won't waste space detailing it again.