- Joined
- Dec 11, 2006
- Messages
- 27,810
Hopefully it is more than that. I think it's a good idea to have the lower buy in and I hope they keep it that way even when sales increase. There is a lesson to be learned here and hopefully DVC has taken note. If you don't "force" people with an "all or nothing" strategy there are so many mutual benefits to be attained. The lower buy in may help to reduce take-backs when people realize they got in over their heads with 160 point contracts (or even 100 points) and the MFs that go along with them. 50 points are good for those individuals with stars in their eyes but not so much money in their pockets. The lower points (and subsequent lower purchase amount) may spur on-the-fence individuals to take the leap because it's not that much money if you find you "made a mistake". Then, after owning those 50 points for a year, if those individuals are converted to true "DVCers" they will just keep adding on - and probably most of them directly through DVC. There is much potential for repeat business if you can hook a new customer with a limited buy-in. DVC has never had a problem attracting those with plenty of money to burn. The wider market is middle income individuals who may balk at the enormous outlay and will take more time to research... and find the resale market.
My DH and I were just discussing yesterday - if the ride photos at the end of the ride were only $5 then everyone would probably buy theirs - on multiple rides and sometimes multiple copies. Instead, they charge $20 per picture and maybe only one in ten buy them? I don't know - I guess they must have some reason behind it that I'm not seeing or maybe more people pony up the $20 than I think.
Terri
Nice thoughts but IME that isn't the way Disney works. They charge the max based on what they think they can get and they are pretty accurate. They consider their products to be premium products any they expect a premium price.
If people can't make their payments for the DVC, they foreclose or let them give back, then they resell the points, same for not paying dues. They have a department that deals with this and it just business.
We can be in a recession with park attendance down, people losing their houses and jobs and Disney still raises their prices.
