Mit88
DIS Veteran
- Joined
- May 18, 2019
- Messages
- 4,554
$20 is too high a price point for streaming.
That plus piracy, free streaming once it's officially unleashed on the internet and it's not a good platform for a big budget movie.
$20 is the price point of every recent straight to VOD rental. Invisible Man, Scoob ($25 to purchase day of release), Trolls, and will be the price of Bill and Ted on Sept 1st. But yes, its too high for the consumer, especially ones that know it will be available to pirate soon after. IIRC Trolls 2 did like $20M In rentals its first weekend, which is good, but thats a family movie. Most families with children don’t know, or don’t want to bother with pirating a movie and risk getting caught. The audience for movies like Mulan, New Mutants, Tenant, Black Widow are all savvy enough to find ways to watch the movie without paying.
It’s not as easy as dropping the movie to VOD and wallah, we’re making billions of dollars. Unfortunately thats not how it works in real life, which is why the theater’s are so important