Here are my favorites from my wine cooler (hard to keep stocked I keep drinking it!) and wine rack, all under $10. I work for a magazine that covers wine and Italian food, but I'm not an expert I just buy what I like (and usually shop for funky, fun labels, which has led me to some unusual winners and some crap wines as well!!)
Fetzer Valley Oaks Cabernet-Shiraz goes well with red meats and thick red pasta sauces if you don't want a merlot. About $8-$9
Snoqualmie Chenin Blanc very sweet & softer than a riesling so it pairs well with appetizers, esp. cheeses. $5.50-$6
Fish Eye Pinot Grigio or Fish Eye Shiraz adorable label; very palatable and easy to drink for those who don't really like wine, like my husband. The Pinot Grigio is one of my favorites. $6
Ca Del Sol Big House Red or Big House white. My favorite red table wine from California. I've only had the white once, but it was great, too. $10.99
Delicato Pinot Grigio sold in what the company has dubbed a Bota box or in a regular glass bottle. Runs about $7 by the bottle or $17.99 for the box (which equals four bottles). You have to get past the stigma of boxed wine or serve it in a decanter.
Echelon Viognier very different, especially if you like a slighly sweet, oily wine. Goes very well with white pasta sauces or pesto-based entrees. About $10-$12
I love this thread, BTW! Gives me something new to try.