I think a ‘fire sale’ has to be something that actively undermines the resale market. VGF did, I think maybe Aulani was fairly close a couple years back and the OKW one frankly I think qualifies. RIV is just reasonably deeply discounted.
I actually speculated it would be this quarter because they needed to goose the numbers compared to last year launching VDH. Moving forward with Poly, there probably isn’t much motivation. RIV does very well with cash rates, unlike say VGF.
Now CFW is definitely one to watch. There is no way we’ve seen the cheapest prices on that one yet.
By the way, if we want to get pedantic, Poly is probably about to undercut its resale because of Disney’s very crafty stoking of the resale market. Good on them. Though that doesn’t make it a fire sale.
Frankly if I owned Poly I might actually sell right now and would rebuy when that 9+ million point resort absolutely tanks in a few years. Those expecting a 250pp launch price are out to lunch. But DVD is often out to lunch and makes major tactical errors; we’re due for a mistake to be made, as they seemingly always do recently with the new product launches.