I purchased Disney gift cards at Target last Christmas season when they were offering a $10 Target gift card with a $50 purchase. I also used my Target Red Card so I saved 5% on each purchase as well. I was able to turn right around and use the $10 gift card toward the next $50 Disney gift card purchase and also get 5% off with my Target Red Card, essentially paying about $38 for each $50 Disney gift card. I'm hoping they offer a similar deal this holiday season.