So if Disney ROFR points at 100, they can flip them and make a quick 85 buck, minus costs. And if the resale price is lower, say $85, they would be making $100 per point. Disney is not interested in "supporting" the resale price. They want resales to be as undesirable as possible, so a larger premium is warranted on direct points. That larger premium results in more profit per sold point for them. With Reflections on hold, that means they need to stretch out RIV and they will be more active in the sold our resort market. I do not believe this will drive them to eliminate the distinction between direct and resale, rather the opposite. They will keep doing things to make resale less desirable and drive down the price. This way they buy low and sell high. If lower resale prices start to "attract buyers away from direct", they won't prop up the resale market, they will make those resale points less desirable to drive folks over to direct, or they could simply lower the direct price. If resale versus direct is able to warrants an $85 premium, Disney does not care if that is $100 and $185, or $45 and $130. In fact, both margin and invested capital are better in the second example. They would love to drive down the resale value, so it warrants $100 difference.