Originally posted by KathyTX
It's 10% of your starting weight.
For instance, we celebrate when someone starting at 250 pounds drops their first 25 pounds. That's a milestone that really makes a difference!!
Just to expand on what Kathy said...
WW celebrates small goals, one at a time.
Each 5 pounds you lose, you get an award. (Very much like WISH clipart!

) Instead of clipart though, you get a bookmark for your first 5 pounds. For each additional 5 pounds, you get a gold star with a 5 on it.
To expand on the 5 pounds - they have special awards for your 25, 50, 75, and 100 pounds. They have special magnets.
When you have your initial weigh in, rather than asking you to set a goal-weight, they ask you to aim to lose 10% of your starting weight. When that is acheived, you get a keychain.
You then get a charm for the keychain after 16 weeks. It's called your 16 week stay and succeed award. The charm is 2 hands clapping.
Your next charm comes when you hit your goal weight. You then get a star charm for your keychain.
Finally, you get the Weight Watchers key to success charm for becoming a lifetime member. That's the pentultimate WW award. When you become a lifetime member, you never pay more than $9.95. However, as long as you weigh in once per calendar month, and are 2 pounds above, at, or under your goal weight, you can weigh in for free. (If you miss a month or are more than 2 pounds over your goal weight, you pay the $9.95 fee)
Hope that helped!
