I just checked prices on a sample trip.
2 adults, a 7 yr old, and an 11 yr old.
Roundtrip airfare from Portland, OR.
7 nights at POP from 5/20 - 5/27.
7 day MYW w/hopping.
SWA Vacations gives me a quote of $3435. (and that's including their "$75 off special")
Then I checked the price of booking separately, with the exact same items.
7 nights at POP at rack rate.
Airfare on exact same flights booked directly through Southwest.com.
7 day MYW w/hopping bought from Ticketmania.
Total price was $3397.
With a
AAA discount on the room and the Mousesavers discount on the tickets, you could get it down to $3258.
I don't think anyone booking through SWA Vacations is getting any kind of deal. If you think you are, please post the dates and details, because I'd love to be proven wrong. But every time I've ever looked, it always turned out cheaper to book everything separately.