Do you think having resorts outside of WDW makes DVC more attractive to some- or that they would/should just market it as a theme park only vacation club?
This has been one of DVD's central questions from almost the beginning. There have been examples of attempting to broaden the reach of DVC, but nearly all of them have been lukewarm successes at best. As noted VB was cut in half, HHI did okay but has a lousy location vs. other branded timeshares in the area, and Aulani is likewise moderately successful, but not a home run. There was also the National Harbor plot that was quietly sold, and there may have been a few others.
DVD has tried to broaden the reach beyond the theme parks, but it just hasn't worked very well.
DVC is a very expensive timeshare. Other systems have resorts in similar or better places, in more locations and cost a fraction, both the buy in and the MF.
Worse, Disney is an average-to-above-average hotelier that charges a premium price. There are above-average brands that are more affordable (e.g. Wyndham) and premium hoteliers that have similar premium prices (e.g. Marriott, Hilton). DISers like to talk about how Disney resorts provide such great service and have such great facilities, but they are distinctly average compared with the rest of the world. DVC units tend to be smaller and less well-equipped than other good-to-great timeshare properties.
Then add the location penalty: Ko Olina is nice but not most folks' top Hawaiian destination. If you want to be on Oahu, most want to be in Waikiki. If you want something quieter on Hawaii than Waikiki, you probably want "not Oahu." HHI is on the inside (the wrong side) of the 278 ring road.
The DVC value proposition makes the most sense when you tie it to a theme park location: smaller resorts that aren't quite luxurious but are very expensive. DVD could market a different model, but it's not clear to me how you stitch these two together.
There has to be stand alone time shares around though right? I am just saying Disney could get some of these small one offs to be the new external trade options outside if RCI and it's restrictions and what not.
There are, but almost all of them are not what DVC guests expect. Independent resorts have BODs that are highly responsive to the owner base, and that base is typically more concerned about keeping annual costs reasonable than they are having the latest and greatest. They are comfortable and well-kept, but not frequently updated. Think sort of like the "up north cottage" vs. the "vacation home." Don't get me wrong: some of them are truly wonderful because they have great locations, etc. But they also require a bit of tolerance for out of date decor/worn textiles/scratches/etc.
DVC does appear to have some sort of special exchange deal with Welk Resorts, and they used to have one with Interwest before Diamond absorbed them and renamed them to Embarc. They may still; I don't know. But I'm not sure what other "small systems" fit the bill for what DVC would want.