private jet adventure??

[Sykes]

we too received the brochure a few days ago... We joked that Disney's demographic research must have us completely wrong...

My guess is that Disney sends the mailing to an incredibly large number of people because the return on investment is pretty high. If you think about the cost of mailing vs. the price of the trip, they don't need that many people to actually sign-up for the trip to make back the cost of mailing.

As @WeLoveABD pointed out, people who get the mailing may not book this trip, but it may get them to look into other trips that may turn into an actual booking.

Pretty much that. Marketing "aspirational" trips is a huge part of travel marketing strategy--trips that most of the targeted demographic would not be able to consider at this point in time but still serve to elevate the brand and might be enough to trigger some interest in the other offerings. Direct mail and email is dirt cheap. There is enough demand for these kinds of trips that I honestly imagine they'd fill these itineraries with nothing more than a press release and a landing page if they weren't trying to get the additional benefits from casting a wide net with their marketing.

 

[aggiedog]

Another consideration is that by advertising a very costly private jet trip, the other trips don’t look nearly so expensive in comparison. $10K+ for China? That’s not too bad!