Just from a marketing point of view (something I do professionally) the brand is very thinned out. Multiple podcast feeds, multiple
youtube channels etc. Either two things should happen:
- Roll everything into one Youtube channel and inside the channel create video play lists of all the different shows. The DIS has 70k subs and the Dis Unplugged has 117k subs, dreams has 15k subs. It's all the same content creators, and you're missing out on a lot of potential views. Just look at the average views across all channels.
- The same thing could be said about the podcasts. I liked it when everything was under one feed. Podcast apps make it easier to track multiple feeds though so it's not that much more of an issue (for me). But I wonder how much people miss other shows because they don't check or have the other feeds?
- Also, the same thing could be said about the different brands like Disboards and WDWINFO. They are treated like two different entities, but I get the value of the actual URLs. My confusion is that each entity is almost treated differently or independently. Strange. "The DIS" is an excellent brand and should be expanded.
- Keep everything the same and develop a DIS app that curates everything together in one place. All the videos, podcasts, news, boards etc. That's not a very expensive endevour. If WDWNT can do it, the Dis can and the Dis has much better production value by far (I don't know who does it, but someone knows how to make a darn good fireworks video).
Which brings us to the point being discussed. They have just started cross pollinating properly on the show. Promoting Disboards and the vast community there. Promoting Dreams outside the shoutout at the beginning.
They should be doing a quick rapid fire of "Whats coming this week on the DisNetwork? This week we'll be reviewing XYZ and Talking about 123 on the Disneyland Show and then we'll be reviewing Steve Portar's top 5 WDW Attractions on Saturday!"
Someone needs to be promoted to become a Content Director.