Orlando has an ever increasing number of accomodation. Hotels have sprung up all over, Disney and Universal have been building themselves and the amount of private villas for rent is astounding. Flights? There have never been more across the Atlantic.
So, we have lots of space, plentiful accomodation and numerous flights so the "supply" side is well stocked. They know that a high percentage of people travelling will have children and, due to school restrictions, will be travelling during holiday periods so the "demand" will be high.
The "supply" is there to not just match the "demand" but to exceed it. I can understand lowering prices while kids are at school to try and get people onto half empty planes and into empty hotels but to ramp the prices up by huge margins when they know they will be welll used is a con. What there ought to be is a set price across the year with discounts for the quiet periods - the massive fluctuations between January/February and July/August are disgusting.
But this will never happen. The holiday companies, airlines, hotels and villa owners know that if you have kids they can charge you what ever they want. This governments threat of legal action if parents decide to take their children on holiday during term time has given tour operators a license to print money. They're lapping it up. They can block book accomodation and get massive discounts from the hotels / villas. They know the flights will be full so their planes will be arranged at a discount. They also know that because it's a holiday period they can get away with ramming the prices up ... and we just accept it. So for a tour operator, his costs go down and his profits go up. Good in'it?
There is more than enough Orlando "supply" to meet the "demand"