If there are 3.3m total points available and we assume an average contract size of 100 points for new members then that would be 33,000 memberships. 100 points gets you ~4 nights in a studio during the busy spring break period. (It would actually be less memberships because there will be some current members who add on 25/50 points contracts, but you get the idea.)
There are ~55 million people in CA, AZ, OR, WA,
UT, and NV.
The super simplified pitch:
“
$217pp for 100 points = $21,700.
$21,700 / 50 years = $434/year amortized
$8.5 dues x 100 points = $850
$434+$850 = $1284
$1284/4nights = $331/night
Add $5/night for the closing costs.
“Would you like to lock in $336/night (+ inflation on dues) at the historic
Disneyland Hotel for the next 50 years when the going rate for a room $500 - $700 a night during the same spring break period?
Worried about not wanting to go to the parks every year? You can also use the points to book a studio in Hawaii if you want to skip the parks for the year.
Additionally, we recently put forward a Disney Forward vision statement to show how we want to continue to build out the resort to provide you and your family even more magic in the future!
Don’t have the upfront cash? You can lock it in with a $3,000 down payment and $260/monthly payments for 10 years or until you can pay it off early.
Remember, you are locking in vacations for you, your kids, and your grandkids to Disneyland and Hawaii for the next 50 years….”
IMO, there are at least 33,000 west coast families that will buy into that pitch.