My son is doing some research for a marketing firm and one of the sections hes working on brought up a few questions. I thought that since folks who go on AbD trips usually have a little more disposable income than most (his work is targeting affluent consumers in the auto industry), this might be a good place for me to ask this.
Keeping in mind the various ways to book your AbD vacation -- independently, through a travel agent, or through a wholesaler like Costco or BJs what would be your answers to the following questions:
1) I know some folks want complete control over their vacations, some have relationships with a travel agent, and others like the discounts that can sometimes be had by booking with a wholesaler. For YOU, what is the most important factor to make you choose one over another?
2) If you had a previous (and good) relationship with a travel agent, would a discount or cash back offer make you move to either another agency or a wholesaler?
3) If you previously booked trips on your own, would you give up that little bit of control if a travel agency or wholesaler offered a discount offer or cash back?
Thanks for any insight you can provide! I know my answers (and, obviously, being in the travel business, Im biased!) but this is a diverse group and I thought it would be interesting!
Dotti
Keeping in mind the various ways to book your AbD vacation -- independently, through a travel agent, or through a wholesaler like Costco or BJs what would be your answers to the following questions:
1) I know some folks want complete control over their vacations, some have relationships with a travel agent, and others like the discounts that can sometimes be had by booking with a wholesaler. For YOU, what is the most important factor to make you choose one over another?
2) If you had a previous (and good) relationship with a travel agent, would a discount or cash back offer make you move to either another agency or a wholesaler?
3) If you previously booked trips on your own, would you give up that little bit of control if a travel agency or wholesaler offered a discount offer or cash back?
Thanks for any insight you can provide! I know my answers (and, obviously, being in the travel business, Im biased!) but this is a diverse group and I thought it would be interesting!
Dotti