Outsourcing of some aspects of the parks has a long tradition at Disney. Many shops and almost all of the restaurants at
Disneyland on opening day were run by outside concerns; and most restaurants in World Showcase are also run by outside vendors. Walt hated the results at Disneyland and bought out every lease he could. However, most of these operations are staffed by Disney employees and most aspects of their design and operation are overseen by the park.
The change is that Disney is ceding this control to lure in more outside companies. It really is a shopping mall model Disney will lease space to someone who builds their shop or restaurant and runs it as they see fit. Look at Burger Invasion at California Adventure the food is identical to any McDonalds in the country; it uses McDonalds signage, napkins, costumes, on and on. If it wasnt for the fact that the prices are doubled you could be standing at the one in your own neighborhood. Same deal with Wolfgang Puck, the wine people, the bread people, the tortilla people, etc. And if Animal Kingdom had been built today, The Rainforest Café would be located on Safari Island, not outside the main gate (rumor they may be moving very soon).
The philosophy was stated as Mickey stops at the door whatever J.C. Penney wants to do inside their stretch of Main Street is really up to them. Of course, Disney would like for them to have a slightly Victorian theme inside, but theyre not going to push it (think shopping in Vegas). And if the companies really want to, they can hire WDI to do some of the design work. If anyone actually works for WDI come October
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It was my understanding that Aerosmith was paid for their Coaster appearance, and most definitely for the music. As for rides and plans no, it doesnt take that much skill to run a Xerox machine, but if you want something new you need someone with talent. As for the ideas are left behind have you ridden Dueling Dragons at Islands of Adventure?