For those wondering if these series themed movies will ever end, probably Hallmark wondered that too. Four days ago, it was announced that they (re-)hired a person as the new head of programming. (So, we just have to get through all the series that are already filmed.)
From
Variety.com: (<- Full article at link)
Michelle Vicary Returns to Hallmark as Head of Programming as Brand Evolves With ‘One Hallmark’ Vision (EXCLUSIVE)
Michelle Vicary is returning to Hallmark, this time as head of programming. In her new role, the longtime exec will oversee all production and original programming across Hallmark’s content platforms.
Vicary was part of Hallmark’s media business since its inception. After serving multiple positions, she exited the company as executive VP of programming in 2021 after 22 years at the company.
During her tenure, she spearheaded some of the most successful series and films for the company, including “When Calls the Heart,” “Good Witch,” and “Chesapeake Shores.”
Vicary expanded the company’s commitment to diverse storytelling, hiring multiple LGBTQ+ actors and greenlighting movies like “Wedding Every Weekend” and “The Christmas House,” the latter of which earned the network its first GLAAD Media Award nomination. One of her main focuses while at the company was to hire actors of all ages and from all beliefs and backgrounds, including Holly Robinson Peete. Vicary oversaw the development of Peete’s “Christmas in Evergreen” film franchise, and the network’s first-ever unscripted series, “Meet the Peetes.” The hire comes at the perfect time as the company delves further into unscripted storytelling with “Finding Mr. Christmas,” “Celebrations With Lacey Chabert,” “Baked With Love: Holiday” and more to come.
Vicary was also responsible for introducing some of the most popular actors into the Hallmark family, including Tyler Hynes, Jonathan Bennett, Luke MacFarlane, Kimberley Sustad, Nikki DeLoach, Paul Campbell, Ashley Williams, Erin Cahill and Andrew Walker.
As she reenters Hallmark now, four years after her exit, it’s a bit of a different world than it once was. Vicary will report to Chief Brand Officer Darren Abbott. Since he began in that role, the retail and entertainment brands have become more of a cohesive unit than ever before.
“We call it One Hallmark. We are one brand. My job is to think about that opportunity through a consumer lens and deliver incredible content, incredible products and incredible experiences that leverage the full breadth of the brand. And so the future, at this point in my mind, is pretty much unlimited,” says Abbott. The fandom element is something they are leaning into heavily for the first time — the sold-out cruises, the Hallmark Christmas Experience, and just last month, their first-ever Hallmark panel at San Diego Comic-Con, which filled a 2,000-person room. “You’re going to hear us talk less and less about our individual outputs or operating units. It’s not just about the greeting card business or our movie business. It’s about the Hallmark brand, and how we are tying all of those things together in really unique ways.” [. . .]
However, I guess Providence Falls will be another series as well for August.
When I do remember to post early, it's on Tuesday, when I have a day off, instead of Thursday or Friday when I think that would be a reminder.
So, she's somewhat back and posting about other genres of movies too, but on another social media format, similar to Instagram in style, which may be better.
(Kinda funny because the lead actor is Australian!) Anyway, the story hooked me so I'll be watching part 2 tomorrow night. I'm also intrigued as to when Henry Cavill's brother (Charles) shows up. I think he plays one of the characters back in time but I'm not sure he's been shown yet. I do like having some new actors, although Brendan Penny is somewhere in Providence Falls according to the cast list.
Sounds like Hallmark realized they shouldn't have let her go.
