Yes, 100%. But there are sometimes things that actually are mutually beneficial.
DVC being an example — buying DVC can save people money on vacation (though not as much as often advertised), while also increasing profits for Disney.
The old TIW card was a good example of mutual benefit.
And certainly, there are things you can give at almost no cost, that have immense subjective value.
For example, used to be at parties — DVC members got earlier entry than regular party ticket holders.
One free thing they easily could have offered: room upgrades when available. Costs nothing, if there is availability.
There are plenty of low cost things you can do to create subjective value.
Go back 10-15 years… the dining plan was $30-40… The math didn’t come down to pennies. Most people would realize at least some savings.