Robo
1971 Castle in the Hub: Your lights are on!
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Dawn C. Chmielewski, Los Angeles Times
March 14, 2012
Walt Disney Co. is looking to bring some Marvel muscle to Disney theme parks.
Disney Chief Executive Bob Iger told shareholders attending the annual meeting Tuesday in Kansas City, Mo., that the company has done preliminary design work that will one day lead to Marvel superheroes appearing in the theme parks along with Disney's other familiar characters.
"We haven't announced anything yet," Iger said. "But we're working on some concepts."
When Disney acquired Marvel Entertainment Inc. for $4.3 billion in 2009, the Burbank entertainment company talked about incorporating the comic book giant's library of 5,000 characters throughout its various businesses.
Indeed, a new animated television series, "Ultimate Spider-Man," premieres April 1, kicking off a programming block devoted to Marvel characters on the cable network Disney XD. Marvel's big-screen presentation of "The Avengers" superhero mash-up reaches theaters May 4. Disney showed a trailer to investors at its annual meeting.
Iger didn't mention which Disney park might get an infusion of spandex-clad heroes. Its competitor, Universal Studios, has the rights in perpetuity for its Marvel Super Hero Island attraction, which includes rides based on Spider-Man, Dr. Doom, the Hulk and Storm, and features a number of other characters from the X-Men. The company also has a 10-year-plus deal for its Spider-Man attraction at Universal Studios Japan.
March 14, 2012
Walt Disney Co. is looking to bring some Marvel muscle to Disney theme parks.
Disney Chief Executive Bob Iger told shareholders attending the annual meeting Tuesday in Kansas City, Mo., that the company has done preliminary design work that will one day lead to Marvel superheroes appearing in the theme parks along with Disney's other familiar characters.
"We haven't announced anything yet," Iger said. "But we're working on some concepts."
When Disney acquired Marvel Entertainment Inc. for $4.3 billion in 2009, the Burbank entertainment company talked about incorporating the comic book giant's library of 5,000 characters throughout its various businesses.
Indeed, a new animated television series, "Ultimate Spider-Man," premieres April 1, kicking off a programming block devoted to Marvel characters on the cable network Disney XD. Marvel's big-screen presentation of "The Avengers" superhero mash-up reaches theaters May 4. Disney showed a trailer to investors at its annual meeting.
Iger didn't mention which Disney park might get an infusion of spandex-clad heroes. Its competitor, Universal Studios, has the rights in perpetuity for its Marvel Super Hero Island attraction, which includes rides based on Spider-Man, Dr. Doom, the Hulk and Storm, and features a number of other characters from the X-Men. The company also has a 10-year-plus deal for its Spider-Man attraction at Universal Studios Japan.