BugsDaddy
DIS Veteran
- Joined
- Nov 4, 2012
- Messages
- 653
Generally true. But when you wave your magic wand and raise ticket prices, you haven't incurred any corresponding overhead increases. It is pure revenue with no cost icrease.
Well, yes. Raising ticket prices doesn't increase cost. I don't think that is what I was saying. Costs can increase all by themselves for more reasons than anyone can list here. What I am saying is that you cannot associate price increases directly with increases in the bottom line without looking at costs. If costs were the same, then you can assume that 100% of the price increase went to the bottom line. If costs increase, a portion of the price increase went to offset the cost increase.