johde
DIS Veteran
- Joined
- Jul 27, 2002
- Messages
- 3,817
2011 = 17.1million or 47k/day (46,849)
2010 = 16.9 million or 46k/day (46,301)
2009 = 17.2 million or 47k/day (47,123)
2008 = 17.0 million or 46k/day (46,448) *366 days
2007 = 17.0 million or 46k/day (46,575)
2006 = 16.6 million or 45k/day (45,479)
2005 = 16.2 million or 44k/day (44,383)
2004 = 15.1 million or 41k/day (41,256) *366 days
2003 = 14.04 million or 38k/day (38,465)
2002 = 14 million or or 38k/day (38,356)
2001 = 14.7 million or 40k/day (40,273)
2000 = 15.4 million or 42k/day (42,076) *366 days
1999 = 15.2 million or 41k/day (41,643)
1998 = 15.64 million or 43k/day (42,849)
1997 = 17.0 million or 46k/day (46,575)
1996 = 13.8 million or 37k/day (37,704) *366 days
1995 = 12.9 million or 35k/day (35,342)
1994 = 11.2 million or 31k/day (30,684)
1993 = 12.0 million or 33k/day (32,876)
1992 = 11.5 million or 31k/day (31,420) *366 days
1991 = 18.0 million or 49k/day (49,315)
These are the annual stats for MK from 1991 to 2011 (note 2012 had 17.5). There were a couple of fluke years 1991 (20th Anniversery of MK) and 1997 (IDK) but the long term trend is up. For the ones picking 1991, why didn't they go with 1992 vs 2012 to showa 20 year trend? That would have been 11.5 million vs 17.5 million.
I'm not saying Disney could not do more with WDW, but I think complete data and not cherry picked data is the best to ensure the facts are presented most accurately.
Even more interesting is looking at it in graphical form. (unfortunately I couldn't find attendance figures for the first couple of years of Universal Studios and I have a big gap in Disney's data in the 1980's). If you look at 1991-2012 you get the following graph.

From 1997 through 2003 or 2004 the general trend among all of the Orlando Theme parks was negative. Looking honestly at the data, Disney righted their ship at that point had a 3-4 year major bounce back and has been cruising ever higher slowly since then.
Universal on the other hand continued to see stagnant and declining attendance until 2010 when WWOHP opened.
What's interesting, and very poignant to the original question is what was set in motion in 2004-2005 that halted Disney's declining attendance but continued Universal's decline for another 5-6 years?
1. What is interesting is 2004 was the year of the Hurricanes. Charley hit Orlando in August then Frances hit Orlando In September. Those events hit and seemed to change things at Disney.
2. MYW tickets started in 2005. Prior to MYW tickets a 5 day parkhopper was the longest ticket you could get without adding the waterparks. In 2004 a 7 day ticket cost $342 and included Park hopping, Water parks and No Expiration. In 2005 a base 7 day ticket cost $199 + 35 for park hopping + $45 for Water Parks. + $55 for no expiration option. The whole shooting match cost $334 an $8 decrease over the previous year. And if you could live with the water parks and no expiration it was $100 cheaper for a week at WDW. The beginning of Disney trying to "lock you in"
3. The beginning of onsite promotions galore. This is when Free Dining really kicked off. For a while they were offering 7 nights for a price of 4.
4. 2005 was Disneyland's 50th Anniversary, and the promotion for WDW was "Disneyland is giving the presents to the other parks around the world" at WDW we had.
2005 - Soarin
2005 - Lights Motors Action
2006 - Expedition Everest
Within the span of under 2 years every park but the MK got a major new attraction.
During that time frame, Universal added Revenge of the Mummy and Started offering discounts on longer tickets as well.
It is interesting, but in doing research for this post I came across a message board post from 2006 that is the exact opposite of this one. Why is Universal Orlando Losing?
Getting back to the original post. Universal is "winning this round". But considering where Universal Orlando was, it's still 6 rounds to Disney and 1 to Universal. The question is where is the momentum going in this "fight". People are looking at Universal 2010-2014 and seeing the excitement and growth that people saw from WDW in 2004-2007. And they are looking at Disney and seeing hints of 2000-2007 Universal.