Value... it's all about value. Prices have not gone down, even a little bit. Yet many perks have been removed and/or monetized - resort parking, magical express, character meals, meet and greets... the list goes on. Now we get the very real possibility that FP will become a paid service as well. Before, Disney was an expensive vacation but many (if not all) of us were willing to cough up the cash for the perceived value, at least to those of us who considered ourselves fans. Now, they're stripping away the value and expecting that the fans will just continue to pay because we're fans. Surprise! When the initial demand for travel peters out, they're going to be shocked at their bottom line. My family just got back from our vacation for this year - one week in a private cabin overlooking the Great Smokey Mountains, Dollywood, Pigeon Forge, and Gatlinburg. And, it cost us half of our last Disney vacation (and probably more than half of what it would have cost to go now). Added bonus, not a single day or time were ever asked to put on a mask. Will we ever go back to Disney? That's a solid maybe, but there's nothing planned for us right now.