rayelias said:My uninformed opinion...
I don't think the drop in attendance is a result of the ad, either. But, I think the ad is indicitive of their attitude and that's what's causing the drop in attendance.
They're making fun of the Disney "magic seekers." I am one of them, and I wouldn't go to a place that doesn't want me or is making fun of me.
I've been to US several times. I go every couple years to see what's new, then realize, they may have new "stuff" but they're the same US. I admit, they have some very promising attractions. But, there really is no "magic". It's no better than a 6 Flags. The staff is barely satisfactory - which is a huge advantage that WDW has. They tend to cater more to "thrill seekers" than WDW does. But, that gets you a lot of teens. Now, there's nothing wrong with teens, but overall (and we were all teens at one time) they tend not to be so... friendly, courteous, mature (at times), considerate, etc. That diminishes the experience for me.
When I am in WDW, I feel like I'm in another place, outside of the "real world". When I'm in US, I don't get that.
Two years ago, we went back to Sea World for the first time in probably 10 years - maybe more. Wow! Did THEY come around! I was very impressed with what they've accomplished. They're still not Disney (IMHO), but they've taken the lesson and applied it. Other than the attractions (which I think are superior at US), Sea World is more comparable to WDW than US.
I can see your point about the "magic seekers" although it's a tiny bit of a stretch. Don't get me wrong, I'm one too. I agree US appeals to a somewhat different clientle perhaps and as you admit, a lot of teens. The point I was making about the ad is teens are exactly who the ad was directed at. I can see there are a lot of US fans vs. Disney fans on this thread and I really don't want to get caught up in that. I was just commenting on the ad from a commercial dollars and cents point of view.