I'm not sure when it started August sounds right maybe the 20th? --I only know for sure when it ended--Oct. 4--well you had to start your vacation on or b4 10/4--we checked in to POP 10/3-10/8/05 and had a great time eating free WDW food! And when I booked -it had to be reserved by July 4th, 05 but I think they did another pkg later for moderate resorts.
Jeffz