Cabius
More Disney-obsessed than is healthy.
- Joined
- Nov 22, 2017
- Messages
- 1,574
"The goal will appear in the user-friendly app is to create a better, more personalized, and customized experience for guests. Putting them in control and providing even greater flexibility and choice. They will be able to spend less time waiting in line and figuring out what attractions and dining options are available and more time having fun.”
This whole corporate nonsense misses the point. "Guest control / flexibility / choice" and "less time waiting in line" are in direct conflict. It's an utter failure to understand the elements at play here.
You can optimize the overall experience by steering guests to specific attractions, but doing what the app tells me isn't "flexibility and choice".
Or you can let guests choose what they want to do, in which case it turns out we all choose to stand in long lines for E-ticket rides. Whee.
The only way any of this makes sense is if by "choice" they mean "the choice to pay more" in which case you actually bend demand. (Oh wait...)