Mac30188
Mouseketeer
- Joined
- Jun 16, 2015
- Messages
- 424
That's where the rumor lost me. Core values that the company only holds in Florida? I don't remember free fast passes being one of the 'keys' but maybe a cast member can correct me?
I am translating that to, "we suspect it may damage the brand by coming off as too greedy" or "we don't want to alienate a sizable chunk of our customer base."
One thing I find interesting from both the rumors and response on this thread is the sizable pushback on paid fastpasses. While paid services to shorten your line are a pretty standard component to most theme parks, it seems like for Disney to implement this may generate more than a normal amount of frustration. This could be another case of people lose their minds when you start charging for something that was previously given for free. By giving it for free it creates a sense of a Fastpass has limited to no monetary value in the customer's mind. Trying to change their perception that the Fastpass is worth money is sometimes quite volatile. I have seen customers voluntarily pay more than we were trying to charge for the same service because they didn't want that feeling of paying for something that was once given for free. I kind of chuckle everytime I see,"If they do this we are going to Universal." How many of these people would then end up spending even more money on Express passes just to avoid spending money on a Fastpass system?
Ironically, it is this fear of bad publicity that could impact the Disney brand that may be delaying the return of any system.