Rumors are there to fill a conversational narrative by the party that believes it. Those that didn’t believe Pete it any rumor of June 1st were the first ones to to jump on this current rumor and present it as fact. Same goes for me not believing this rumor. I do know that this rumor would make a lot more people angry at Disney on a PR standpoint than if they had opened on June 1st with masks.
Basketball is popular on a worldwide scale, especially come playoff season. But they’d be risking a lot having the NBA being their only moneymaker in the hopes that people don’t get bored with there being no fans in attendance (the crowd excitement adds a lot to playoff basketball) and the fact that a lot of people watch sports at bars during the summer, bars that won’t be open, or able to house a lot of people. The NBA would also be competing with baseball, hockey, and towards the tail end of the playoffs, NFL and NCAA football. NBA coming back isn’t a guaranteed money generator from a marketing standpoint. It could be big, but it could also backfire. Let’s not forget that not every game is on ABC or ESPN, TNT would also be banking in on these games being played. So it’s not like ESPN would have nightly content. This is also the same company that offered the KBO (Korean Baseball Organization) $0 at first to broadcast their games. They finally caved and made a deal just to have content, and it worked for a couple games, and now their ratings are very small. Obviously the NBA and KBO are two different things with different American audience popularity. But there’s a chance that Disney is thinking the public’s desperation for sports to return is higher than it might actually be.