It was for me in 2004 when I got to college. That part of it is the school did need to weed out those that shouldn't make it. I think they should go the other way and exlain that the first year is the hardest for another reason...No.
And I hit college in 1994. Of course we knew some people wouldn't make it. But it was never presented as a weeding out.
I was talking to some friends I play online games with and a few are heading to college and nervous about it soon. Those of us that have been through it all told them that if they aren't happy with their first semester or first year GPAs and think that it is just going to get harder that it isn't true. Yes the classes you take later are higher level but grades tend to rise for most students during college. I know my final GPA was much higher then my first semester one.
I knew students that contemplated quitting when they barely passed that first semester because its only going to get harder and they couldn't handle it. Those that stayed where all glad they did as their grades got better when they no longer had to take classes on their weaknesses.
Your first year students take maybe 2-3 classes for their choosen major and alot of gen ed requirements. The students that are strong in math and sciences generally have to get through the required english classes that year. The students that are strong in arts and language classes have to get through math and science courses that year.
By the time you get to your junior and senior years your done with those gen ed requirements and your taking harder classes but the ones you enjoy. I was taking almost strictly computer science classes and related topics (discrete mathematics, user interface design, project planning etc) by then.