Given the amount of energy spent on this board telling people to buy resale, I thought I would point out an obvious fact for those that have purchased direct or might purchase direct in the future. This is not a slap against our resale pushing friends, it is just a more balanced post for others that browse here.
Not really "fair and balanced," just a different point of view. And that's a good thing. Differences of opinions are what discussion groups are all about.
Your (direct) purchase is what makes DVC work and is the fuel that will make DVC better in the future.
Better for Disney stockholders, yes.
Better for DVC owners? Maybe yes, maybe no -- and irrelevent to the decision-makers whose fiduciary responsibility is to serve the interests of Disney stockholders...as it should be.
Disney management's responsibility (both fiduciary and ethical) is to increase the bottom line. Nothing sinister in that; it's called "capitalism," and it's a good thing.
Everyone benefits when Disney opens new resorts.
Like most broad generalities, this one is too simplistic to be correct. Many DVC owners were adversely affected by the building of two large resorts where many people purchased without really intending to stay there -- SSR and AKV. I remember the talk about dilution of ownership benefits, 7-month booking difficulties caused by those two resorts, etc.
To the degree that DVD can get Aulani rolling in the Asian market -- and those people use their Aulani points to book at WDW -- the same will be true with Aulani. We usually look at Aulani from the perspective of American or Canadian owners living on the West Coast, but the primary market for Aulani has always been China, Korea, and Japan.
...I hope Disney comes up with new ways to make that decision even better. As the spread between resale and direct has widened, the need for more benefits for buying direct appear needed IMO.
I disagree. First of all, I think only a small percentage of potential DVC direct purchasers even know a resale marketplace exists. If they know anything, they know only what a
timeshare salesman told them -- that there is somehow a resale marketplace that protects their "investment," but that all resale points are BAD and/or useless!
Not all resale purchasers are smart people. I certainly was not. I took a tour, wanted more information and therefore Googled DVC to find
their website to research more detailed information.
I ended up here on the DIS

-- unfortunately for my "guide," fortunately for my family.
I purchased my first contract resale, the second direct. But that was in 2005 when there were only a few dollars difference in price. That was then, this is now -- but still very few prospective DVC purchasers have any clue about resale.
In that environment, there is no need to offer "more" to first-time buyers.
There might be some bottom-line benefit in offering "more" to
existing DVC owners as an incentive to purchase add-ons direct. And there might be some bottom-line benefit to offering
existing DVC owners to increase their points holdings by purchasing direct. And there is a bottom-line benefit in rewarding referrals for new sales by existing owners (there is no better salesperson than a happy owner).
But I think generally there is no need to improve the product being offered. There is plenty of differentiation and plenty of value already -- they don't need to give anything away. Nor should they.