If you think about it, there is really no discount at all. Think about it. What they are calling GP discounts are avilable to anyone. They are 30% to 35% off depending on the rom category. AP and other discouts are just about the same. They are publically advertising these discounts on television, internet ads, emails and just about any other means of getting information to the public. They are making us all think we are getting a discount but what they are doing is inflating the rack rate to make it look so outragous, you feel like you are getting a deal. It's nothing but a head game.