Get used to it. Disney is marketing as a smart company should in a country with an income disparity problem. They're already squeezing as much as they can out of average people. I think, for the majority of the people buying these expensive add-ons, money is not a concern. Disney could triple the cost for these things, and half the market wouldn't go away. They've managed to price things just right though... so when the average person sees the cost they say "well... maybe... I might be able to do that once as a special event". That's the other half of the market. 20 years from now, I can't even begin to imagine what kind of uber-expensive options Disney will make available to the super rich. FP+ is clearly the beginning. Now that all your information is stored digitally, and Disney can track your locations in their parks, the potential for "pluses" is huge. Want 10 FP+ reservations per day, $200. Want ride animatronics to talk directly to your kid, $50 a pop. Want to be followed around by a flying robot monkey butler with a misting fan? $500. The plain reality is they've raised general admission base tickets up to $99 and people are coming in greater droves than ever. But, like all other parks, they're reluctant to break the $100 barrier. For all the whining about add-on prices, whatever parks company breaks $100 general admission first will be the one that has to bear the cross of price gouging in the media.